Apple's App Store homepage will soon feature ads

Apple's App Store homepage will soon feature ads

Apple is well known for boasting that it will never violate your privacy in order to deliver advertisements, yet the company does operate an advertising business on its App Store and elsewhere. According to 9to5Mac, the company is currently growing that business by introducing a new ad spot to its "Today" homepage tab and on individual app pages. These are additional advertisements to those already present in the search results and on the main "Search" page of the App Store.

According to a statement from Apple:

"Apple Search Ads offers an opportunity for developers of all sizes to build their businesses." These new ad placements "are built upon the same foundation as our existing advertising offers, and, like our other advertising offerings, they will only feature content from apps' approved App Store product pages, and they will comply with the same stringent privacy rules."

When opening the App Store, the Today page is the first thing that appears, and it offers a curated and tailored selection of apps to browse (it arrived in 2017 with a significant App Store redesign). The "You Might Also Like" portion of an app's product page contains the other new space. Alongside Apple's own content, developers will be able to advertise apps with the new adverts, which are explicitly labeled as such.

According to Apple, the new slots would abide by its privacy and transparency principles by never serving tailored advertising to people under the age of 18, never exploiting sensitive data, and avoiding hyper-targeting. Apple intends to begin testing the new ad spots "soon," though the company has not said when they will go live.

Check out Today's Amazon Deals