Google is Soon Launching 'Helpful Content' Algorithm Update

Google is about to launch "Helpful Content" Algorithm Update Very Soon

Google has announced the launch of a new algorithm update next week called the Helpful Content Update. It aims to promote content written for everyone and devalue content written primarily for SEO. Unlike the recent product review update, which targets specific types of pages, the content update is useful for the entire site.

This means it has the potential to affect all pages. The Helpful Content Update also introduces a new signal that Google will use to rank web pages. Although Google warns about these algorithm changes, a week is not too long to prepare. 

However, one could argue that in the first place all websites should be written for humans.

This is all information available at this time.

Google Helpful Content Update

Google published the following announcement on Twitter today:

“Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”

The tweet includes a link to a blog article with additional information, including details on how websites can continue to thrive after the helpful content update is implemented.

What is the 'Helpful Content' update useful for?

This update introduces a new ranking signal that will negatively impact websites that publish large amounts of content that has little value, is low value-added, or is not useful to Internet users.

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.”

What should I do if the 'Helpful Content' update affects me?

If a useful content update comes to you, Google recommends removing unnecessary content from your site.

Sites affected by the update may find that the effect lasts for several months, according to Google.

Google blog post continues:

“Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.”

Key Notes For This New Google Update

  • Finally, here are some final notes about updating useful content:
  • The update is not a manual action.
  • This process is automated using a machine learning model.
  • Human-directed content can still rank even when it is posted on sites with large amounts of useless content.
  • Signals are weighted, which means that some sites are hit harder than others.
  • First of all, only searches in English are affected.

Source: Google