Instagram may soon have a similar feature to BeReal app

Instagram may soon have a similar feature to BeReal app

Instagram is testing a new feature called Candid Challenges, which has a striking resemblance to BeReal, a photo-sharing app popular among Generation Z. The currently unreleased feature was spotted by Alessandro Paluzzi, a developer known for reverse engineering applications and its first app versions. upcoming update. An Instagram spokesperson confirmed that the feature is an "internal prototype," but declined to provide further details. 

According to Paluzzi, Instagram users participating in the Candidate Challenge will see a notification to take photos at a different time each day. After receiving the prompt, the Instagram camera will also open with the person taking the front and back view, and give the user a two-minute window to take the photo. Content shared through challenges will appear in the story bar. If that sounds familiar, that's because the feature looks a lot like BeReal, a selfie app marketed as a more candid and authentic alternative to social media platforms. official. The app, which was originally launched in 2019, also prompts users to take photos with the phone's front and rear cameras at a random time each day. The daily reminder also expires in two minutes, after which the user can see all the photos shared by their friends that day.

It is not yet clear if  Instagram intends to launch this feature. An Instagram spokesperson described the feature as an "internal prototype" and "not tested externally". But the fact that the company is testing the feature suggests that it is at least considering scaling the app in its division. 

BeReal has a huge following in Generation Z and has grown in popularity over the past few months. BeReal currently ranks first in the Apple App Store, ahead of  Instagram (#8) and Facebook (#18). It has been among the ten most popular free apps for most of this summer. 

Mark Zuckerberg says the future of Meta revolves around attracting young people, who are increasingly spending time on non-Meta platforms. And although TikTok is currently its biggest competitor, the company is known to keep a close eye on its rivals and frequently copy features from other services. Instagram also recently added a new "Dual" setting to its in-app camera, mimicking BeReal's popular photography style.