Twitter is officially adding podcasts to its platform

Twitter is officially adding podcasts to its platform

Twitter is officially diving into the world of podcasts. The social network announced today that it is integrating podcasts into its platform as part of a new Spaces tab. The improved Spaces tab and the addition of podcasts will be available to a global English-speaking audience on iOS and Android starting today.

The redesign introduces custom hubs for users called "Stations" that group content based on different themes, such as news, music, sports, and more. The recommendations you'll see will be based on the topics and people you follow. Twitter users will now be able to access a range of personalized live and recorded spaces. The hubs will also feature the most popular podcasts from around the world. When you come across a podcast, you can like or dislike the podcast to let Twitter know if it interests you.

When you open the Spaces tab, you'll see three sections. The top of the tab will show you the stations, scroll horizontally, and have different topics and topics to listen to. Below you'll find Spaces Spotlight, listing some of the best curated audio content. Finally, you'll see a list of upcoming spaces.

Twitter started adding Podcasts

The announcement isn't exactly a surprise, as the social network has been spotted testing a podcast add-on for the past two months. However, initial testing indicates that Twitter is working on a dedicated podcast tab, but today's launch shows that Twitter is more interested in integrating podcasts with Spaces, rather than letting them stay at home on the platform.

TechCrunch also previously reported that Twitter is developing sound stations and a custom sound notification:

"Integrating podcasts into Spaces, where audio conversations take place on Twitter, is another way we're continuing to invest in audio creators," Twitter said in a blog post. "To do this in a simple and intuitive way that allows listeners to simply press play and go, we started with a redesigned audio experience in the Spaces tab."

Twitter says its internal research indicates that 45% of Twitter users in the US also listen to podcasts on a monthly basis. As a result, the company will automatically offer podcasts to help users discover content based on topics that interest them.

When asked if Twitter has a schedule for a broader release or a desktop podcast launch, a spokesperson for the social network told TechCrunch that the company will be gathering feedback on the initial test and develop this feature in the near future.

Twitter adds the podcast is part of a plan to offer users an "all-in-one personalized audio destination" by giving users more audio content to listen to.

Twitter's foray into the podcast world comes as Meta's Facebook recently shut down its podcast service just a year after it launched. The company has also discontinued its Soundbites audio feature and center sound. The change comes as Meta prioritizes short video projects over other initiatives, likely due to increased competition from the popular short video app TikTok.

Twitter started featuring Podcasts to Twitter spaces

With Facebook leaving podcasts, Twitter's foray into the audio format could give it an edge over other social media networks if it can scale successfully.

It should be noted that today's announcement comes as Twitter's former chief of security Peiter "Mudge" Zatko alleges that Spaces lacks censorship. Zatko made that claim in an explosive complaint by the accuser. Zatko said a Twitter executive incorrectly told employees and board members in December 2021 that the feature had been appropriately moderated, but found that “about half Spaces content is flagged for review as a language not spoken by moderators, and there is very little uncensored content.