List Of Chinese Smartphones Which Dominates The Market
A decade ago, there have been dozens of phone makers. Europeans will remember Bosch and Sendo, while Americans may crimp a tear thinking of Palm Pilots. Meanwhile, the japanese market was a world apart – dominated by Fuji, Panasonic, Sanyo et al. .
Then it all got a touch boring.
The business got costly and buyers aspired to a little number of premium brands. For years there was Nokia, Motorola, Sony Ericsson, RIM and Samsung. In time, they were displaced by Apple, Samsung, HTC, RIM and LG.
The emergence of cheap components, open source Android and rampaging emerging economies has shaken everything up.
Chinese phone makers, goodbye considered cheap and disposable, are on the increase . They’re crushing it in their own market, driving hard into new economies and even making headway in mature regions.
According to a study by Trendforce, Chinese phone makers represented six of the worldwide top ten in smartphones. The brands are: Lenovo, Xiaomi, ZTE, TCL/Alcatel, Huawei and Coolpad.
It’s an interesting turnaround. And it's going to just be the start , with brands like Gionee, Tecno and Oppo all working hard to interrupt into the highest ten.
Here’s a recap of the Chinese phone makers getting to displace Apple and Samsung from your pockets and handbags
1. Alcatel OneTouch/TCL
The formerly French phone maker was bought by Chinese television giant TCL in 2013, which re-branded it as Alcatel OneTouch. It’s actually the world’s sixth-largest phone maker, consistent with Gartner, because of its longstanding budget prepaid phone business. The firm is currently among the Chinese phone makers targeting the US and Canada hard, having increased its marketing investment by sixfold . Most eye-catching, it bought up the assets of the once-loved US brand Palm. This led to the launch of the Pixi 3 line of smartphones. The firm has even launched a smartwatch, running on proprietary Alcatel software that works with iOS or Android.
According to IDC, China’s Coolpad sells more devices in its home market than either Apple or Samsung. it's second only to Xioami and Lenovo, and commands 11.5 per cent of the smartphone market. It’s the world’s seventh largest. Coolpad has actually been around since 1993, making white label devices for giant operators like T-Mobile. But it emerged as its own brand on the rear of the Android boom. However, it hasn’t been clear sailing for the OEM. Late last year, there was a PR storm when it had been revealed that Coolpad ‘deliberately’ introduced a security flaw that inadvertently allowed hackers full control of the device.
You can’t fault Gionee for ambition. The Chinese firm sells around 25 million handsets a year compared to Samsung’s 400 million, but it still thinks it are often top five inside five years. The firm features a long history in consumer electronics, starting call at 2002 in video and DVD. By 2005, it had been a phone maker with its own manufacturing facility in Dongguan. Now, Gionee competes at the high endways features like photography. It’s also making waves in India and is getting to capture a ten per cent share over subsequent two three years.
It must be galling for Huawei to watch the unstoppable rise of its compatriot Xiaomi. By all logic, its should be Huawei sticking it to the planet . within the early a part of the last decade , the enormous telco firm began to challenge the likes of LG, HTC and Sony and gain a squeeze the smartphone top five. It launched flagship brands like Ascend and spent big on marketing. It did OK. But it’s been a slog, and therefore the truth is that Huawei still has more cachet in emerging markets than the US and Europe. Today, Huawei ranks fifth in global smartphone shipments behind Samsung, Apple, Xiaomi and LG. Recently, Huawei confirmed a shift faraway from the low margin ‘cheap’ handset biz to renew its specialise in the high end. It expects to spice up smartphone shipments by a 3rd this year to quite 100 million units.
It’s few new or unfamiliar name, but in 2013/14 Lenovo finally broke faraway from its PC roots to become recognized as a significant player in mobile. Lenovo had bought IBM’s laptop business to place down a footprint in computing, and it did something similar when it acquired Motorola from Google for $2.9bn. The swoop helped it increased global smartphone shipments by 38 per cent within the third quarter of 2014 to 16.9 million units, making it fourth worldwide after Samsung, Apple, and Xiaomi, consistent with IDC.
It’s easy to characterise the new Chinese phone makers as unimaginative – a gaggle that creates boring functional devices from identikit components. You can’t throw that at OnePlus – which is an independent spin-off of Oppo. the corporate may be a genuine innovator in two ways. First, its phones run on CyanogenMod, a transforming of Android that appears just like the raw stock Android OS but lets users configure for his or her own needs. Second, OnePlus distributes its phone by personal invitation. The latter strategy has are available for tons of criticism, but a minimum of OnePlus was trying to try to to something different. And users love its sleek stylish devices. Mind you, there could also be trouble ahead. Cyanogen made a affect Micromax to exclusively support its Yu phones, which can prevent OnePlus from using the OS.
So thin it can traverse a watermelon. That was the claim made for the Oppo R5 last year. The race to be the world’s skinniest was hotly contested, with both Vivo and Kazam making a claim on the territory. But the battleground reveals Oppo’s desire to compete on the idea of design and innovation instead of price. This led to firsts like the swivelling top-mounted camera on its N1 device. The Chinese phone maker shipped an estimated 25-30 million devices in 2014 and expects to double that this year. Most sales are going to be domestic, though Oppo does well in India, Indonesia and Australia.
The major Chinese phone makers are all targeting Africa because the next great growth marketplace for smartphones. Interestingly, it’s Tecno that’s making arguably the foremost headway. This smaller firm has taken Nigeria especially by storm, and currently sells around 12.5m handsets across the African continent quarterly . That’s quite BlackBerry and Nokia. The firm appears to possess succeeded by making cheap and reliable phones with astute pre-loads like Facebook and therefore the Spinlet music app. It also manufactures devices in Africa.
Of all the new Chinese phone makers, Xiaomi is undoubtedly the most important . The firm began flexing its muscles in 2013, hiring ex-Google Android VP Hugo Barra to spearhead its charge domestically and across Asia. It worked. Two years ago, Xiaomi didn’t trouble the highest 10 Android market share list. Now, it’s third with 5.3 per cent. It expects to sell 60 million smartphones this year. Xiaomi’s secret weapon is actually price. It sells high-end reliable product (with a premium Android ‘skin’ called MIUI) for about half the value of a Galaxy or an HTC One. Also, it mostly sells online – so no retail margins: famously it shifted 150,000 phones in 10 minutes on WeChat. Xiaomi sells primarily in Asian markets, but is now targeting India, Latam and Africa.
The handset subsidiary of the enormous ZTE Corporation is really the US’s fourth biggest phone maker. It’s reached now by making budget smartphones for all the main carriers – indeed, it’s the US’s second-largest supplier of prepaid devices. The firm has been trying to determine itself as a maker of aspirational devices for several years. Like its close rival Huawei, ZTE made an enormous push in 2011 with premium devices just like the Skate, but these efforts fizzled out. Still, ZTE is predicted to ship 60 million smartphones in 2015, up from 48 million units last year.