'Shorts' Youtube's App is the real answer to TikTok
Since TikTok exploded in popularity over the last year or two, some YouTubers have made a transition over to the platform. According to The Information, it seems YouTube is looking to reclaim some of those creators by launching its own TikTok rival feature called ‘Shorts.’
According to the report, Shorts will live within the regular YouTube app and will include “a feed of brief videos posted by users.” Thanks to the company’s stockpile of licensed music, users will be able to use these as backing tracks for their videos, potentially giving YouTube an edge over its competitor.
TikTok is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok has been downloaded about 80 million times in the United States, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Many celebrities including Jimmy Fallon and Tony Hawk began using the application in 2018.
But it’s also been plagued by controversy, including reports that moderators were asked to censor the reach of users with visible disabilities, and general disdain from the US politicians, many of which consider the Chinese app to be a national security threat. Granted, YouTube isn’t exactly controversy-free either.
It’ll be interesting to see how this battle plays out. The feature will reportedly be introduced by the end of 2020, but if YouTube wants to stop TikTok‘s momentum – especially now that people are stuck at home and don’t have much better to do with their time – it will probably want to present its challenger sooner rather than later.