Clients hate waiting to hear back. Every minute your booking process takes is a minute a competitor might steal that appointment. Setmore was built to close that gap, letting businesses put self-booking in front of customers 24 hours a day without anyone lifting a finger.
The question is whether Setmore has enough to genuinely run your business, or whether you will hit its ceiling faster than expected.
This review answers that honestly. Every feature, every plan, every limitation, based on verified 2026 data and real user feedback.
What Is Setmore?
Setmore is an online scheduling platform that enables businesses to connect with customers.
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| Image by Setmore |
The company's core solution centers around a customizable Booking Page, designed to present service details, availability, and pricing information. Additionally, Setmore incorporates video meeting features into its offering, enabling businesses to reach a global audience via Zoom or Teleport.
Setmore is used across a wide range of industries:
- Salons, spas, and beauty studios
- Personal trainers and fitness studios
- Healthcare and wellness practitioners
- Legal and financial consultants
- Tutors and educators
- Small retail businesses offering services
- Massage therapists and alternative health practitioners
The most frequent use case for Setmore cited by reviewers is appointment scheduling, representing 84% of reviewers.
It is a platform designed around one clear idea: make it easy for customers to book you, reduce no-shows with automated reminders, and let staff manage their time without needing an admin.
Setmore Pricing Plans (2026)
Pricing is one of Setmore's most compelling angles. It is one of the few scheduling tools with a genuinely usable free plan for small teams.
Setmore pricing is divided into three plans: a free plan, a paid Pro plan marketed to free users as an upgrade, and a Team enterprise plan for organizations.
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| Image by Setmore |
Free Plan
The Free plan is where most small businesses start with Setmore, and for good reason.
What is included at no cost:
- Up to 4 staff logins
- Unlimited appointments
- Customer self-booking via your Booking Page
- Email reminders for upcoming appointments
- Free video meetings via Teleport (Setmore's built-in video tool)
- Social media booking integration with Facebook and Instagram
- Setmore branding visible on booking pages
- One-way calendar sync (Setmore to calendar, not calendar to Setmore)
- No payment processing
The free plan has genuine limitations: email reminders only with no SMS, one-way calendar sync only, and no payment processing.
This is still a highly functional starting point. A four-person salon team, a solo therapist, or a small tutoring service can run entirely on the free plan if SMS reminders and payments are not critical.
Pro Plan
Setmore offers a free plan for up to 4 users, plus Team at $9/user/month and Pro at $12/user/month.
The Pro plan unlocks the features growing businesses actually need:
- Everything in the Free plan
- SMS reminders for clients before their appointments
- Two-way calendar sync with Google Calendar, Outlook, iCloud, and Office 365
- Accept online payments via Stripe and Square
- Recurring appointments for regular clients
- Remove Setmore branding from your Booking Page
- Priority customer support
The Free plan includes one-way calendar sync. Pro adds full two-way sync covering Google Calendar, Outlook, iCloud, and Office 365.
The jump from free to Pro is most justified when no-shows are costing you revenue. SMS reminders significantly reduce missed appointments, and two-way calendar sync prevents the double-booking frustration that plagues free plan users who manage busy personal calendars alongside their Setmore schedule.
Team Plan
The Team plan pricing scales as the team grows, and you have to contact the Setmore team to get a quote for enterprise pricing.
The Team plan adds:
- Everything in Pro
- Staff scheduling analytics and reporting
- Priority support with dedicated assistance
- Custom integrations for larger workflows
- Tailored onboarding for organizations
This plan suits larger businesses where managers need visibility across multiple staff calendars and where custom reporting and analytics become operationally important.
Pricing Summary
- Free: $0, up to 4 staff, unlimited appointments, email reminders, Teleport video
- Pro: $12/user/month (monthly), lower on annual billing, adds SMS, two-way sync, payments
- Team: $9/user/month billed annually for 2+ users, adds analytics and priority support
- Enterprise: Custom quote, tailored onboarding and support
Setmore reviews average 4.6 out of 5 on Capterra and 4.5 out of 5 on G2, with customer service and value for money both scoring 4.7 on Capterra.
Core Features in Detail
The Booking Page
Your Booking Page is your digital front door. Setmore gives you a fully hosted, customizable page that requires no design skills to set up.
Every Setmore account comes with a free online Booking Page where customers can schedule appointments with your business online.
What the Booking Page includes:
- Your business name, logo, and contact details
- A full list of your services with descriptions and pricing
- Individual staff profiles so clients can choose who to book with
- Your real-time availability pulled from your connected calendar
- Automatic time zone conversion so clients see your availability in their local time
- Customer reviews displayed directly on the page to build trust
Setmore lets you feature positive customer reviews directly on your Booking Page to encourage visitors to book appointments. It also lets you highlight your services by streaming your Instagram posts on your booking page.
This Instagram feed integration is a genuinely useful feature for visual service businesses. A salon or tattoo studio can stream their Instagram portfolio directly onto the booking page, letting clients browse work and book in one place.
You can remove Setmore brand elements from your Booking Page by upgrading to a Setmore Premium account. Once upgraded, navigate to Apps & Integrations > Your Booking Page (Configure) > Booking Policies to access this setting.
Calendar Sync and Availability Management
One of the most critical functions in any scheduling tool is reliable calendar sync. Double bookings are expensive and embarrassing.
Free plan calendar sync:
The free plan only supports one-way calendar sync. If you have other engagements on your calendar, Setmore will not automatically sync them to block your time.
This matters in practice. If someone books a dentist appointment in your personal Google Calendar while you are using the free Setmore plan, that slot may still appear available on your Setmore Booking Page.
Pro plan calendar sync:
Pro adds full two-way sync covering Google Calendar, Outlook, iCloud, and Office 365.
With two-way sync active, anything you add to your external calendar blocks the matching time on your Setmore Booking Page automatically. This is the behavior most professionals expect and need.
Multiple staff members each get their own calendar connection, so the system checks each person's availability independently and only shows open slots to clients.
Teleport Video Meetings
Video appointments have become a standard service offering across industries. Setmore handles this with its built-in Teleport integration, and it is available on the free plan.
Teleport is Setmore's built-in video meeting feature, available on both free and paid plans. Built-in Teleport video meetings mean no Zoom subscription is needed.
How Teleport works:
- When a client books a video appointment, a unique Teleport link is generated automatically
- No download is required; clients join directly from their browser
- The link is included in the booking confirmation email sent to both parties
- Hosts can share their screen during sessions for presentations or demonstrations
- Group video calls are supported for classes and workshops
Setmore also integrates with Zoom for businesses that already have a Zoom subscription and prefer that experience.
Setmore incorporates video meeting features into its offering, enabling businesses to reach a global audience via Zoom or Teleport.
This dual option is practical. Small businesses save money using Teleport for free. Larger organizations that already pay for Zoom can connect it instead and keep the experience consistent.
Automated Reminders
No-shows are a silent killer for service businesses. One missed appointment can wipe out the revenue of three profitable ones.
Setmore addresses this with automated reminder notifications.
Free plan reminders:
- Automated email confirmations sent immediately after booking
- Email reminders sent before the appointment date
- No SMS functionality at this tier
Pro plan reminders:
- All email reminders from the free plan
- Automated SMS reminders before appointments
- Clients receive text notifications they are far more likely to read than email
Pro adds automated SMS reminders before appointments, which helps reduce no-shows and last-minute gaps. SMS reminders follow a fair use policy.
The fair use policy is worth noting. SMS reminders are included in the Pro plan but are not unlimited. Setmore applies usage limits to prevent abuse, so very high-volume businesses should factor this in when evaluating costs at scale.
Social Media Booking
This is one of Setmore's most commercially powerful features for local service businesses, and it works on the free plan.
Social media booking integration adds booking buttons to your Facebook page and Instagram profile, allowing clients to schedule directly from your social media presence.
How social booking works:
- Facebook: A "Book Now" button is added directly to your Facebook business page. Visitors click it and land on your Setmore Booking Page without ever leaving the Facebook environment.
- Instagram: A booking link is added to your Instagram bio. Clients who discover you through photos or reels can book immediately.
Businesses can enhance their online presence and attract more clients by incorporating a Book Now button on their website and social media platforms. This increases traffic to their booking page and streamlines the booking process for potential clients.
For a hair salon posting daily work on Instagram, this feature turns every photo into a booking opportunity. That is real commercial value with zero additional cost.
Online Payment Processing
Collecting payment at the time of booking reduces no-shows and accelerates your cash flow. Setmore supports payment processing through two major processors.
Accepted payment processors:
- Stripe — widely used, supports most card types globally
- Square — popular with retail and in-person service businesses
Setmore allows you to select services that require payment and seamlessly accept card transactions through your secure Booking Page.
Payment processing is a Pro plan feature. Free plan users cannot collect payment through Setmore.
Practical applications:
- Require full payment before confirming a booking for high-demand services
- Collect a deposit to secure an appointment while reducing financial risk
- Charge for premium or specialty services at a higher rate than standard sessions
- Accept payment for group classes or workshops upfront
Payment integrations with Stripe, Square, and PayPal are built into Setmore.
The ability to tie specific services to mandatory prepayment is particularly useful for businesses that struggle with last-minute cancellations. When a client has already paid, they have a financial reason to show up.
Class and Group Scheduling
Not every appointment is one-on-one. Setmore supports group bookings and class scheduling, which sets it apart from tools built exclusively for individual meetings.
Setmore allows you to host virtual group classes from anywhere using the online class booking system with 1-click Teleport meetings.
Group scheduling features:
- Create a class or group session with a set maximum capacity
- Clients book individual spots within the same session
- Automatic notifications go to all registered participants
- Video classes can be hosted via Teleport with no participant download required
- Payments for class spots can be collected at booking time on paid plans
This makes Setmore practical for yoga studios, fitness trainers, cooking class instructors, tutors running group sessions, and any business model that fills seats rather than booking individual appointments.
Staff Management and Profiles
Setmore is built for multi-staff businesses. This is a key strength compared to tools designed purely for individual professionals.
Staff management features include:
- Each staff member gets their own calendar and availability settings
- Individual staff profiles appear on the Booking Page with photos and descriptions
- Clients can choose which staff member to book with
- Staff receive their own booking notifications and reminders
- Availability is set per staff member, per service
- The Team plan includes staff scheduling analytics to monitor performance
Key Setmore features include automated scheduling, group scheduling, class scheduling, employee scheduling, event scheduling, and resource scheduling.
For a team-based business like a multi-stylist salon or a physiotherapy clinic with several practitioners, this level of staff management is essential. Clients get to select their preferred provider, and each staff member only sees their own calendar.
Mobile App
Setmore offers mobile apps for both iOS and Android.
The mobile app lets you:
- View and manage your full appointment calendar on the go
- Accept new bookings manually from your phone
- Access and update client records and notes
- Process payments through connected Square or Stripe accounts
- Receive push notifications for new bookings and cancellations
- Manage multiple staff calendars from one device
It is easy to setup and can be easily integrated with social media accounts, and allows you to manage your calendar much more efficiently.
The mobile experience matters for business owners who are not sitting at a desk between appointments. A stylist in the chair, a trainer on the gym floor, or a therapist between sessions can still check and manage their schedule in seconds.
QR Code Booking
Setmore generates a QR code for your Booking Page that you can print and display in your physical location.
Setmore generates QR codes for your booking page to simplify booking through mobile devices.
Practical uses for booking QR codes:
- Display at your reception desk so walk-ins can book their next appointment before leaving
- Add to your business cards and promotional materials
- Include on packaging or product labels
- Post in your shop window to capture passing foot traffic
This bridges the gap between in-person discovery and online booking in a practical, low-friction way.
WordPress Plugin
Setmore provides a downloadable booking plugin that you can add to your WordPress website.
The WordPress integration means you can embed your Setmore Booking Page directly into any page of your website without any coding. Visitors book without leaving your site, which keeps the experience seamless and professional.
Setup steps:
- Download the Setmore plugin from the WordPress plugin directory
- Connect it to your Setmore account with your Booking Page URL
- Embed the booking widget on any page using the plugin shortcode
- The booking page automatically converts available times to match the visitor's time zone
Integrations
Setmore integrates with Google Calendar, Stripe, WordPress, Zapier, Square Payments, Gmail, and Zoom Workplace, with reviewer mentions centered on calendar sync, payments, website booking, and video meetings.
The confirmed Setmore integrations include:
Calendar and Email:
- Google Calendar
- Microsoft Outlook and Office 365
- Apple iCal
- Gmail
Video Conferencing:
- Teleport (built-in, free)
- Zoom
Payments:
- Stripe
- Square
- PayPal
Social Media:
- Facebook (Book Now button)
- Instagram (booking link)
Website:
- WordPress plugin
- Embed widget for any website
Automation:
- Zapier (connects Setmore to thousands of third-party tools)
CRM and Business Apps:
- Salesforce (via integration)
- Zoho CRM
- Zendesk
- Slack
- QuickBooks
- Mailchimp
Setmore has 40 integrations as listed on GetApp as of 2026.
The Zapier connection significantly expands what Setmore can do. Through Zapier, new bookings can trigger actions in HubSpot, Airtable, Google Sheets, Asana, Trello, and hundreds of other tools without requiring a direct native integration.
What Real Users Say
Across G2, Capterra, and Trustpilot, Setmore has 4,302 reviews and sits between 4.5 and 4.9 stars. Customer support is the standout.
On Capterra, Setmore holds 4.6 out of 5 from 958 reviews, with customer service and value for money both scoring 4.7. On G2, where Setmore holds 4.5 out of 5 from around 268 reviews, reviewers praise ease of use.
Common reasons users choose and stay with Setmore:
- The free plan genuinely covers basic scheduling needs for small teams
- Setup takes under 30 minutes for most businesses
- Social media booking integrations work reliably and drive real bookings
- The Teleport video integration eliminates the need for a separate Zoom subscription
- Responsive support: reviewers repeatedly single out the 24/7 support team as fast and helpful, which is unusual praise for a low-cost tool.
Common complaints across verified review platforms:
- Google Calendar sync reliability is a repeated complaint across G2 and Capterra.
- Some users report frequent software glitches, challenges with customer support responsiveness, and a desire for more flexible pricing and enhanced features for complex scheduling needs.
- User management at scale gets difficult, and deeper customization is limited, according to G2 reviewers.
- SMS reminders are subject to fair use limits rather than being truly unlimited
- Payment processing and two-way calendar sync are locked behind paid plans, which surprises some free plan users
Pros and Cons
What Setmore does well:
- One of the most generous free plans in the scheduling software market
- Built-in Teleport video tool works on the free plan with no separate subscription
- Social media booking (Facebook and Instagram) available on all plans
- Supports multi-staff businesses with individual calendars, profiles, and availability
- Group and class scheduling for fitness studios, educators, and workshop hosts
- QR code generation for physical marketing materials
- WordPress plugin for seamless website embedding
- Consistently praised 24/7 customer support at a low price point
- Stripe and Square payment processing for service businesses that collect deposits
- Automatic time zone conversion for client-facing booking pages
Where Setmore falls short:
- Two-way calendar sync requires a paid plan; free users face potential double-booking risks
- No SMS reminders on the free plan; email only until you upgrade
- Payment collection is locked behind Pro; free users cannot take payments
- Calendar sync reliability has been flagged as inconsistent by multiple reviewers
- Limited reporting and analytics even on paid plans
- No AI scheduling features or advanced routing logic
- Customization depth is limited compared to higher-end tools like Acuity or SimplyBook.me
- Managing larger teams becomes operationally cumbersome
Who Should Use Setmore?
Setmore is the right choice if you match any of the following descriptions:
- You run a salon, barbershop, spa, or beauty business with multiple staff members
- You operate a fitness studio, yoga class, or personal training practice
- You offer in-person or virtual services and want clients to book directly through Instagram or Facebook
- You are a solo practitioner or small team (up to 4 people) who wants a free scheduling tool that does not feel stripped down
- You want built-in video calling without paying for a separate Zoom subscription
- You teach group classes or workshops and need multi-seat booking
- You want clients to pay a deposit or full amount at the time of booking
- You need staff to have individual calendars and profiles your clients can choose between
Setmore is not the right fit if you need:
- Advanced routing forms or lead qualification before booking
- Deep CRM-native integrations with tools like Salesforce or HubSpot at a sophisticated level
- Unlimited SMS reminders without usage limits
- Detailed reporting and business analytics
- AI-powered scheduling or intelligent automation features
Frequently Asked Questions
Is Setmore truly free?
Yes. Setmore has a genuinely free plan for up to 4 staff members. However, you will need Pro for payment processing, SMS reminders, and two-way calendar sync.
Does Setmore sync with Google Calendar?
Yes, but two-way sync requires the Pro plan. The free plan only offers one-way sync from Setmore to Google Calendar, not from Google Calendar back to Setmore.
Can Setmore accept payments from clients?
Yes, through Stripe and Square, but only on paid plans. Payment collection is not available on the free tier.
Does Setmore offer video meetings?
Yes. Teleport is Setmore's built-in video meeting feature, available on both free and paid plans. Zoom integration is also available.
How many users can I have on the free plan?
Setmore's free plan supports up to 4 staff members.
Can Setmore be embedded on a website?
Yes. Setmore provides a downloadable booking plugin for WordPress websites, and a booking widget can be embedded on any website.
How does Setmore handle group bookings?
Setmore allows you to host virtual group classes using the online class booking system with 1-click Teleport meetings. In-person group sessions are also supported with seat-based booking.
Final Verdict
Setmore earns its strong reputation among small service businesses for practical reasons. It delivers a wide range of features at a price point that most scheduling tools do not match, and the free plan is functional enough to genuinely run a small operation without paying anything.
The Teleport video integration, social media booking through Facebook and Instagram, and multi-staff calendar management are genuine competitive advantages that you will not find for free anywhere else.
The honest limitations are the two-way calendar sync and SMS reminders sitting behind the paid plan, and some inconsistency in calendar sync reliability flagged by reviewers. For growing businesses that need reliability at scale, the Pro plan is likely where you will end up regardless.
Start with the free plan and test it with real bookings from your clients. Most businesses know within two weeks whether it covers their workflow, and the cost of that test is zero.