Active Campaign vs Aweber Comparison - TechHarry.com

Both Active Campaign and Aweber are well-known email marketing and campaigning software. You think about emails, newsletters, email templates, or grow your business with engaging campaigns, Active Campaign and Aweber are capable of doing anything to make your business more profitable.

What is an Active Campaign?

Active Campaign is one of the leading email marketing & automation software which is one of the most popular email marketing software for freelancers and small-to-mid-size businesses. It was founded by Jason VandeBoom in 2003 and now it has over 1000 employees working in the company.

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Active Campaign lets you build & personalize emails, send outbound emails, and send automated email responses. It also allows you to create landing pages and forms along with dynamic content which is optimized for mobile users.

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What is Aweber Software?

Aweber is one of the best small business email marketing software which is helping customers be successful since 1998 for 20 years. It offers email marketing solutions for businesses such as responsive email templates, loading and managing contacts, sending attractive emails, sending instant push notifications, analyze results without being a tech geek.

Also Read: Best Project Management Software

You can create a unique mailing list, design newsletters for sending to your subscribers, automate email marketing using autoresponders, and view & analyzing statistics as per your email marketing campaigns.

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Active Campaign VS Aweber Features Comparison

FEATURES	ACTIVE CAMPAIGN	AWEBER
AUTOMATION
Multi-Step Automations	✅	❌
Powerful Segmentation	✅	✅
Contact Tagging	✅	✅
Website Forms	✅	✅
Automation Workflow Recipes	✅	❌
Lead & Contact Scoring	✅	❌
Dynamic Automations	✅	❌
Start/Stop Automation	✅	❌
Automation Goals	✅	❌
Automation Map	✅	❌
Automation Split-Testing	✅	❌
SMS Automation	✅	❌
Site & Event Tracking	✅	✅
Landing Page Builder	✅	✅
EMAIL MARKETING
Drag & Drop Email Designer	✅	✅
Email Templates	✅	✅
Split Testing	✅	✅
Dedicated Email Deliverability Specialist	✅	❌
Drag & Drop Conditional Content	✅	❌
SALES AUTOMATION
Flexible Sales CRM	✅	❌
Mobile CRM	✅	❌
Pipeline Management	✅	❌
Stages	✅	❌
Deal Creation & Management	✅	❌
Task Management	✅	❌
Lead and Deal Scoring	✅	❌
Win Probability	✅	❌
INTEGRATIONS
Shopify Integration	✅	❌
Ecommerce	✅	❌
Site Tracking via WordPress	✅	❌
Salesforce Integration	✅	❌
Facebook Custom Audiences	✅	❌
Free Onboarding & Migration	✅	✅
Free, High-quality Training	✅	✅

Active Campaign vs Aweber Pricing Comparison

Active Campaign	Aweber
Lite Plan	Pro Plan
500 Unique Contacts	500+ Contacts
Unlimited Emails Per Month	Unlimited Emails Per Month
Email Marketing Advanced Marketing Automation Advanced Segmentation Chat and Email Support	Basic Email Templates Basic Automation Limited Automation Email/Chat Support
$9 per month - paid yearly	$16.15   per month – paid yearly

Final Words

Now, we are in the final words of this ActiveCampaign and Aweber comparison article. As I think, both Active Campaign and Aweber are perfect for email marketing. Both are excellent for small to mid-range businesses. But there are some points which I think you would like to know.

Though ActiveCampaign and Aweber have many similarities like automating email marketing, email/chat support, etc. But ActiveCampaign is more affordable with basic features in the Lite plan. Aweber is one step ahead of ActiveCampaign because it offers a free plan that is best for up to 500 subscribers, 1 landing page, web push notifications, and more.

I still can't say that Aweber is the best or ActiveCampaign is the best, all because of its various features and plans. One provides advanced features at higher prices and the other lets you use the software for free with some very basic features.

Otherwise, both of these email marketing & automation softwares are great. It's on you how you are intended to use them. If you are asking me about my recommendation, then I would suggest you try both one after another and use whatever software suits you the best. Both email marketing softwares are rated very well by thousands of users.