Both Active Campaign and Aweber are well-known email marketing and campaigning software. You think about emails, newsletters, email templates, or grow your business with engaging campaigns, Active Campaign, and Aweber are capable of doing anything to make your business more profitable.
In this article, we'll discuss what Active Campaign is, what Aweber is, a features comparison of Active Campaign vs. Aweber, a price comparison of Active Campaign vs. Aweber, and the final conclusion.
So, without wasting any time further, let's get started.
What is an Active Campaign?
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Active Campaign lets you build & personalize emails, send outbound emails, and send automated email responses. It also allows you to create landing pages and forms along with dynamic content that is optimized for mobile users.
What is Aweber Software?
You can create a unique mailing list, design newsletters for sending to your subscribers, automate email marketing using autoresponders and view & analyze statistics as per your email marketing campaigns.
Active Campaign vs. Aweber Features Comparison
|
FEATURES |
ACTIVE CAMPAIGN |
AWEBER |
|
AUTOMATION |
||
|
Multi-Step Automation |
✅ |
❌ |
|
Powerful Segmentation |
✅ |
✅ |
|
Contact Tagging |
✅ |
✅ |
|
Website Forms |
✅ |
✅ |
|
Automation Workflow Recipes |
✅ |
❌ |
|
Lead & Contact Scoring |
✅ |
❌ |
|
Dynamic Automations |
✅ |
❌ |
|
Start/Stop Automation |
✅ |
❌ |
|
Automation Goals |
✅ |
❌ |
|
Automation Map |
✅ |
❌ |
|
Automation Split-Testing |
✅ |
❌ |
|
SMS Automation |
✅ |
❌ |
|
Site & Event Tracking |
✅ |
✅ |
|
Landing Page Builder |
✅ |
✅ |
|
EMAIL
MARKETING |
||
|
Drag & Drop Email Designer |
✅ |
✅ |
|
Email Templates |
✅ |
✅ |
|
Split Testing |
✅ |
✅ |
|
Dedicated Email Deliverability Specialist |
✅ |
❌ |
|
Drag & Drop Conditional Content |
✅ |
❌ |
|
SALES
AUTOMATION |
||
|
Flexible Sales CRM |
✅ |
❌ |
|
Mobile CRM |
✅ |
❌ |
|
Pipeline Management |
✅ |
❌ |
|
Stages |
✅ |
❌ |
|
Deal Creation & Management |
✅ |
❌ |
|
Task Management |
✅ |
❌ |
|
Lead and Deal Scoring |
✅ |
❌ |
|
Win Probability |
✅ |
❌ |
|
INTEGRATIONS |
||
|
Shopify Integration |
✅ |
❌ |
|
Ecommerce |
✅ |
❌ |
|
Site Tracking via WordPress |
✅ |
❌ |
|
Salesforce Integration |
✅ |
❌ |
|
Facebook Custom Audiences |
✅ |
❌ |
|
Free Onboarding & Migration |
✅ |
✅ |
|
Free, High-quality Training |
✅ |
✅ |
Active Campaign vs. Aweber Pricing Comparison
|
Active Campaign |
Aweber |
|
Lite Plan |
Pro Plan |
|
500 Unique Contacts |
500+ Contacts |
|
Unlimited Emails Per Month |
Unlimited Emails Per Month |
|
|
|
$9
per month - paid yearly |
$16.15 per month – paid yearly |
Final Words
Now, we are in the final words of this ActiveCampaign and Aweber comparison article. As I think, both Active Campaign and Aweber are perfect for email marketing. Both are excellent for small to mid-range businesses. But there are some points which I think you would like to know.
Though ActiveCampaign and Aweber have many similarities like automating email marketing, email/chat support, etc. But ActiveCampaign is more affordable with basic features in the Lite plan. Aweber is one step ahead of ActiveCampaign because it offers a free plan that is best for up to 500 subscribers, 1 landing page, web push notifications, and more.
I still can't say that Aweber is the best or ActiveCampaign is the best, all because of its various features and plans. One provides advanced features at higher prices and the other lets you use the software for free with some very basic features.
Otherwise, both of these email marketing & automation softwares are great. It's on you how you are intended to use them. If you are asking me about my recommendation, then I would suggest you try both one after another and use whatever software suits you the best. Both email marketing softwares are rated very well by thousands of users.
