To grow in this competitive world, campaigns are such techniques that can grow a business. Companies use campaign management software to promote their new or trending products.
Creating and managing campaigns helps businesses reach new audiences and increase sales. Most of the time, marketers, businesses, and startups use software for managing campaigns. From running ad campaigns to email marketing, these softwares are great for every type of business.
In this article, we'll talk about the best campaign management softwares so that you can also grow your business at full pace. So, without wasting any time, let's get started.
What Is Campaign Management?
Campaign management is the process of organizing and running each step of the campaign, from planning to execution.
Implementing good campaign management practices is crucial for teams to navigate the enormous amount of work that goes into every campaign.
Balancing and tracking all the planning material you need is difficult enough, but working on the campaign itself is flooded with creative resources, feedback, and deadlines.
By the time the campaign actually took place, we'd spent countless hours organizing and rationalizing everything. It can be really discouraging.
Fortunately, there are many campaign management software that can help you check all the resources, increase your chances of success for your project, and run the perfect campaign.
Best Campaign Management Software for 2023 |
Google Ads
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Mailchimp |
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Airtable |
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Active
Campaign |
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SendinBlue |
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Hubspot Marketing
Hub |
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Zoho Campaigns |
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Klaviyo |
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Wrike |
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Remarkety |
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Omnisend |
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Thryv |
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Aweber |
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SharpSpring |
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Oribi |
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Act-On |
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Madgicx |
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Engage Bay |
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Convert Flow |
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Salesforce
Marketing Cloud |
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iContact |
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Marketing 360 |
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Campaigner |
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Agile CRM |
Google Ads
Google Ads is the most popular campaign management application that allows companies to put their ads on the internet for more customer engagement with companies' products. It also provides a special tool called Google Keyword Planner where we can search for engaging keywords related to our products. You can also extract keywords from your own personal website as well as a competitor's website.
Key Features:
- Keyword Planner
- Ad Creation
- Targeting Options
- Budget Control
- Performance Tracking
- Ad Extensions
Google Ads Pricing
Mailchimp
Mailchimp is the most popular email marketing software for small organizations and businesses. It provides AI optimization & analytics for better conversions. Users can easily get more website traffic, sales, and subscribers using Mailchimp. It offers lots of email marketing features including campaign creations, template designs, mobile functionality, etc.
Key Features:
- Email Marketing
- Audience Segmentation
- Automation
- Landing Pages
- Analytics and Reporting
- A/B Testing
Also Read: Best Project Management Software
Mailchimp Pricing
Airtable
Airtable is the relational database for the rest of us. With a spreadsheet-like interface for everyone, real-time collaboration, file attachments, and reports, Airtable is the most user-friendly and up-to-date database.
Key Features:
- Customizable Databases
- Kanban View
- Calendar Integration
- Collaboration Tools
- Forms
- Reporting and Analytics
Airtable Pricing
Active Campaign
The Customer Experience Automation (CXA) platform, which defines the Active Campaign categories, helps more than 130,000 companies in 170 countries connect with their customers in a meaningful way. The platform gives companies of all sizes access to over 500 pre-built automation that combines email marketing, marketing automation, and CRM, with powerful segmentation across social media, email, messaging, chat, and text. And personalization is possible. Over 75% of Active Campaign customers use over 850 integrations.
Key Features:
- Email Marketing
- Marketing Automation
- CRM Integration
- Segmentation
- SMS Marketing
- Landing Pages
Active Campaign Pricing
Sendinblue
Sendinblue allows companies to build and expand relationships through marketing automation, email campaigns, transactional email, SMS messages, chat, CRM, Facebook ads, and retargeting ads. What's the difference? Backed by a world-class customer satisfaction team, Sendinblue offers pricing plans that are guaranteed to make you smile. Our platform combines a robust service suite into a single, easy-to-use solution.
Key Features:
- Email Campaigns
- SMS Marketing
- Marketing Automation
- CRM
- Transactional Emails
- A/B Testing
Sendinblue Pricing
HubSpot Marketing Hub
HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic to leads, convert leads to customers, and analyze marketing ROI. With built-in blogging and content tools, you can use built-in SEO optimization to create compelling content that you can find online. Transform more leads on landing pages that take minutes to create and easily add forms, CTA, or live chat. It is a leader in best-in-class marketing automation and email marketing software.
Key Features:
- Email Marketing
- Marketing Automation
- CRM Integration
- Landing Pages
- Social Media Management
- Analytics and Reporting
Hubspot Pricing
Zoho Campaigns
For organizations of all sizes, Zoho Campaigns is a feature-rich email marketing program. This cost-effective email marketing program has it all, from topic and list administration to automation and report tracking. Create eye-catching emails with responsive email campaigns using ready-to-use email templates or the drag-and-drop editor. You may also plan, execute, and manage future email campaigns by automating your entire email campaign process and tracking your reports.
Key Features:
- Email Marketing
- Automation
- Segmentation
- A/B Testing
- Social Media Integration
- Analytics
Zoho Campaigns Pricing
Klaviyo
Klaviyo is an integrated customer platform that gives online brands direct ownership of consumer data and interactions, enabling them to transform their customer transactions into large, productive, long-term relationships. The Klaviyo database is seamlessly integrated into the tech stack, so you get a complete story about every customer you visit and use those insights from the same platform to personalize them to make them feel like they're being seen. You can automate email and SMS communications.
Key Features:
- Email Marketing
- Automation
- Segmentation
- SMS Marketing
- Reporting
- Integrations
Klaviyo Pricing
Wrike
Wrike is a campaign work management software for enterprise teams. It provides the marketing team with a high degree of security and complete customization. Create campaign planning, execution, and reporting with Gantt charts, Kanban boards, shareable dashboards, built-in fixes, easy-to-use reports, custom request forms, and auto-approval. Integration with Adobe Creative Cloud to reduce review cycles. NEW: Use Wrike's marketing platform to gain real-time insights into your creative digital performance.
Key Features:
- Project Management
- Task Management
- Time Tracking
- Collaboration Tools
- Reporting
- Integrations
Wrike Pricing
Remarkety
Remarkety is ideal for e-commerce SMBs who want to take their email and SMS marketing strategies to the next level and enter the market based on shopping behavior data and purchase history. The only email and SMS marketing service built from scratch for e-commerce. Remarkety is a multi-channel marketing automation service that integrates with all major e-commerce platforms with a one-click installation.
Key Features:
- Email Marketing
- SMS Marketing
- Segmentation
- Automation
- Analytics
- Integrations
Remarkety Pricing
Omnisend
Omnisend is an all-in-one e-commerce marketing automation platform that helps you sell more by transforming your visitors and retaining your customers. Reach customers and increase sales with personalized messages using powerful automated workflows. Increase your subscriber list using various sign-up forms and send conversion newsletters designed with an easy-to-use editor. Omnisend works on all e-commerce platforms including Shopify, Bigcommerce, Magento, WooCommerce, and more.
Key Features:
- Email Marketing
- SMS Marketing
- Automation
- Segmentation
- Popups and Forms
- Reporting
Omnisend Pricing
Thryv
Thryv is an end-to-end client experience platform for small businesses. Thryv integrates key business features such as quotes and billing, booking scheduling, payment processing, text and email campaigns, customer list management, and social media.
Key Features:
- CRM
- Appointment Scheduling
- Marketing Automation
- Social Media Management
- Invoicing
- Customer Communication
Thryv Pricing
Thryv has not disclosed the price.
Aweber
AWeber is the market leader in email marketing software for small businesses. Founded in 1998, AWeber has over 20 years of experience and helps more than 1 million clients worldwide connect with prospects and customers through powerful and simple email marketing software. increase. In addition to our award-winning, 24/7 US-based customer support, AWeber provides the ability to create responsive branding pages, load and manage contacts, send great emails, and analyze results.
Key Features:
- Email Marketing
- Automation
- Landing Pages
- Segmentation
- A/B Testing
- Reporting
Aweber Pricing
SharpSpring from Constant Contact
SharpSpring is a comprehensive campaign management platform with robust features, features, and performance. It's one of the most flexible platforms, with behavioral email marketing, native or third-party CRM integration, social media management, landing page, and blog builders, universal CMS compatibility, and integration with hundreds of apps. Offers. SharpSpring typically offers a dedicated affiliate program for marketing agencies at less than one-third the cost of other platforms.
Key Features:
- Marketing Automation
- CRM Integration
- Email Marketing
- Social Media Management
- Landing Pages
- Analytics
SharpSpring Pricing
Oribi
Oribi was created as a Google Analytics alternative for marketers who are tired of endless reports and don't have the time to sift through mountains of data. Oribi is used by thousands of users to reduce cart abandonment, view all of their key metrics, trends, and marketing budgets in one dashboard, improve paid campaigns, and credit every single marketing activity from paid campaigns to newsletters or content and know exactly how each one contributes to sales.
Key Features:
- Web Analytics
- Conversion Optimization
- Reporting
- Goal Tracking
- Integrations
- Automated Insights
Oribi Pricing
Oribi has not yet provided pricing information.
Act-on
Act-On allows you to create cross-channel marketing campaigns that influence purchasing decisions, as well as assess your prospects' viability with our lead-scoring solution before retargeting qualified leads and driving engagement and conversion. Use our revenue attribution tool to track the revenue contribution from your marketing campaigns and gain insights into how each marketing initiative adds value to your company and bottom line.
Key Features:
- Marketing Automation
- Email Marketing
- Social Media Marketing
- CRM Integration
- Landing Pages
- Reporting
Act-On Pricing
Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers who would rather not waste time manually optimizing their ads on Facebook and Google. Madgicx is the equivalent of hiring an elite advertising agency for the price of the software.
Key Features:
- AI Ad Creation
- Audience Targeting
- Budget Optimization
- Performance Tracking
- Multi-Channel Campaigns
- Creative Insights
Madgicx Pricing
Engage Bay
EngageBay is a simple, low-cost, all-in-one marketing and sales CRM software designed for small businesses and startups to acquire, engage, nurture, and convert web visitors into happy customers. EngageBay's powerful email marketing features will help you grow your business. For the best results, run targeted email campaigns. Track and analyze your results from a single, simple platform.
Key Features:
- CRM
- Email Marketing
- Marketing Automation
- Landing Pages
- Social Media Management
- Helpdesk
EngageBay Pricing
Convertflow
All-in-one conversion platform for website visitors. Create personalized popups, sticky bars, quizzes, and landing page campaigns for each visitor - without coding. Manage all of your conversion campaigns in a single location. Experiment and test to find the best-converting offers. Personalize your CTAs to show the appropriate message to the appropriate visitors at the appropriate time.
Key Features:
- Lead Generation
- Forms and Popups
- Personalization
- Integrations
- Analytics
- Automation
Convertflow Pricing
Established Campaign Management Software
Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing platform for increasing consumer engagement. To construct entire consumer data profiles, use powerful data management to acquire, organize, and securely store first-, second-, and third-party data, as well as offline data. Using built-in AI, personalize every interaction with your brand across the customer journey. Then, utilizing industry-leading email, mobile, advertising, and social tools, engage each individual consumer at scale.
Key Features:
- Email Marketing
- Marketing Automation
- CRM Integration
- Social Media Marketing
- Mobile Messaging
- Analytics
Salesforce Pricing
Top-Rated Noteworthy Campaign Management Software
iContact
Sending is unlimited. Support by phone, email, and live chat. iContact Email Marketing assists organizations of all sizes and stages in achieving their goals. iContact has a plan for everyone, from tiny businesses just getting started to experienced marketers and agencies to high-volume senders with 25k-500K+ subscribers. Customers receive a dedicated Success Manager who will help them get up and running quickly, as well as unrestricted access to award-winning technical support and a 98 percent deliverability rate.
Key Features:
- Email Marketing
- Automation
- Segmentation
- Social Media Integration
- Landing Pages
- Analytics
iContact Pricing
iContact has yet to disclose price information.
Marketing 360
Marketing 360 is a popular all-in-one marketing solution. It offers marketing solutions such as email marketing, social media marketing, search engine optimization (SEO), advertising, and more. Businesses use this software for marketing activities and tracking results in real time. For small to medium-sized businesses, it is very useful for achieving goals and increasing productivity.
Key Features:
- CRM
- Email Marketing
- Social Media Management
- Marketing Automation
- Analytics
- Website Design
Marketing 360 Pricing
The Marketing360 costs about $395 per month.
Campaigner
Campaigner is a robust email marketing automation technology that helps mid-market and enterprise firms increase ROI, lead conversion, and sales. Campaigner is the preferred option of over 100,000 organizations globally because of its industry-leading inbox delivery rates, enhanced personalization, and real-time reporting.
Key Features:
- Email Marketing
- Automation
- Segmentation
- SMS Marketing
- A/B Testing
- Reporting
Campaigners Pricing
Agile CRM
You can simply develop automated campaigns for a variety of purposes using Agile CRM's campaign management toolset. The process leads to automating sales and multichannel marketing efforts and assessing your performance.
Key Features:
- CRM
- Marketing Automation
- Email Marketing
- Social Media Integration
- Web Engagement
- Analytics
Agile CRM Pricing
Conclusion
In conclusion, companies trying to simplify their marketing initiatives and reach development depend on choosing the correct campaign management system. From email automation and CRM connection to sophisticated analytics and social media management, the 24 solutions described in this article provide a wide spectrum of capabilities that fit different marketing requirements. Using these channels helps companies to better their marketing plans, increase customer involvement, and finally increase conversions.
Every program solution has special advantages that fit various corporate goals and sizes. There is a platform fit for your situation whether you run a small business searching for reasonably priced solutions like Mailchimp or a big company needing complete tools like Salesforce Marketing Cloud. Every tool should be assessed depending on your particular needs for scalability, simplicity of use, and integration with current systems.
Choosing the appropriate campaign management system not only streamlines your marketing operations but also offers insightful analysis that might direct your next plans. Maintaining competitiveness and promoting sustainable corporate growth depends on a strong campaign management system being in place as the digital terrain develops.
