What is Mailchimp: Intro, Founders, Features, Pros & Cons, Alternatives and Pricing


What is Mailchimp?

Email marketing is the best way to promote your business, products, and services. There are several email marketing and campaign management software in the market that we can choose from. But one such software called Mailchimp is one of the leading softwares in this industry.

In this article, we'll discuss how Mailchimp is a popular platform that has become a game-changer for businesses and individuals in recent years. We'll talk about the features of Mailchimp that have made this software a clear way to success. Here, we'll talk about the usability, pricing, and overall user experience of this worldwide popular Mailchimp software. Whether you're a blogger, public relations (PR) manager, affiliate marketer, or email marketer, this detailed review will help you decide whether Mailchimp is the right fit for your needs or not.

So, without wasting any time further, let's get started and uncover the hidden capabilities of this game-changing software.

What is Mailchimp?

Mailchimp is an all-in-one email marketing software with a wide range of tools for email marketing and campaign management services. It is widely used by businesses and individuals for creating, managing, and analyzing promotional campaigns. Mailchimp is known for its email campaigning features that allow you to design, send, and track email campaigns so that you can reach and engage with the target audience in less time.

When Was Mailchimp Founded?

Mailchimp was founded in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius with a very simple email marketing service in mind. But now it has grown to become an industry leader by offering its customers various features such as audience segmentation, marketing automation, customer relationship management (CRM), website building, advertising, and many more.

Mailchimp Features

Mailchimp offers several features for helping its customers work better, create better, and promote better by using its email marketing and campaigning tools. Let's now talk about its features that are attracting new users worldwide.

Mailchimp Features
ImageSource: Mailchimp

1. Email Marketing

You can create and send professional-looking emails using Mailchimp's powerful email marketing powers. It has pre-designed email templates for simplifying your work and sending emails faster. Its easy-to-use interface allows users to design emails faster. Drag-and-drop Mailchimp feature is the best feature for beginners to design their emails with their imagination. Additionally, scheduling emails is also possible with this software for sending emails at the most suitable time for boosting conversions and automating campaigns.

2. Marketing Automation

Mailchimp's marketing automation feature allows users to automate almost anything. Users can set up automated workflows and email triggers, actions, or time intervals. You can also create automated replies to emails so that the responses can be sent to the right person at the right time. Thus, it enhances the overall customer experience. Users can also automate tracks that respond to customer behaviors such as sign-ups, purchases, or website visits. These tracks include personalized emails, relevant offers, follow-up communications, etc.

3. Audience Segmentation

Mailchimp offers a powerful audience segmentation feature, allowing users to organize their contact lists based on different criteria. It allows users to categorize contacts for sending customized emails as per audiences' interests and behaviors. Users can segment/categorize their audience based on their region, demographics, location, purchase history, engagement level, preferences, etc. In this way, you can create highly relevant and personalized content to improve engagement and response rates. Each segment provides a different understanding of users' behavior and their interests.

4. CRM Integration

Mailchimp is one of the leading softwares in the industry. But sometimes, if it lacks some features, it will offer you many useful integration options. Therefore, Mailchimp has non-stop integration with CRM a.k.a. Customer Relationships Management system for building great user experience and increasing productivity by managing customer data. This integration makes an unbreakable flow of information between CRM systems and Mailchimp. This information includes customer data, interactions, and transactions so that Mailchimp users can have a great look over customer's behavior and preferences. This integration with CRM systems also helps in automation processes such as segmenting contacts and triggering campaigns based on CRM data.

5. Website Builder

Mailchimp does not just offer email marketing tools, it also has a very user-friendly website builder with several useful tools. It offers a flexible, easy-to-use interface with drag-and-drop features to create and design professional websites. Its simple interface allows beginners to create and design websites without any technical experience. It has several customizable templates to choose from and drag-and-drop toolsets that perfectly align with your brand and goals. Users can choose from various pre-designed templates and customize them as per their requirements. Customizing layouts, colors, fonts, images, and other design elements are included in this customizable website builder. Mailchimp's website builder also allows users to integrate with other apps for various contact forms, social media, and other e-commerce features.

6. Advertising Tools

Mailchimp offers powerful advertising tools for users to manage and optimize advertising campaigns easily. Users can create, launch, and track social media ad campaigns using Mailchimp on various social media platforms like Facebook and Instagram. The advertising tools help users understand their audience better by providing specific information about audiences such as demographics, interests, and behaviors. These advertising tools also provide insights and reports to measure the performance of ad campaigns. Therefore, users can track metrics like ad impressions, clicks, conversions, and return on investment (ROI) so that users can optimize advertising strategies for better results.

7. A/B Testing

Mailchimp provides a very powerful A/B testing feature for experimenting with different aspects of marketing campaigns so that users can determine what suits best their audience. Users can test various components with Mailchimp's A/B testing such as subject lines, content, images, call-to-action buttons, etc. The platform automatically analyzes the performance of each version and generates the best results such as higher open rates, click-through rates, or conversions.

Pros and Cons of Mailchimp


  • Intuitive User Interface
  • Comprehensive Email Marketing Features
  • Marketing Automation Capabilities
  • Extensive Audience Segmentation
  • CRM Integration
  • Diverse Template Options
  • A/B Testing Functionality
  • E-commerce Integration
  • Website Builder
  • Analytics and Reporting


  • Pricing Structure Complexity
  • Limited Customer Support for Free Plan
  • Email Design Flexibility Constraints
  • Automation Complexity for Beginners
  • List-based Segmentation Limitations
  • Restrictions on Affiliate Marketing
  • Third-Party Integration Challenges
  • Learning Curve for Advanced Features
  • High Bounce Rates on Certain Email Clients
  • Optimal Performance Requires Familiarity

Mailchimp Pricing

Mailchimp Pricing
ImageSource: Mailchimp

Best Mailchimp Alternatives

Now we know that Mailchimp is an excellent email marketing & campaign managing software. But is there any other email marketing or campaign management softwares available for trying out? The answer is yes. There are tons of softwares available to fulfill your specific marketing tasks. So, here are 5 best Mailchimp Alternatives to choose from in 2023:

1. Brevo (Foremly SendinBlue)

Brevo allows companies to build and expand relationships through marketing automation, email campaigns, transactional email, SMS messages, chat, CRM, Facebook ads, and retargeting ads. What's the difference? Backed by a world-class customer satisfaction team, Brevo offers pricing plans that are guaranteed to make you smile. Our platform combines a robust service suite into a single, easy-to-use solution. 

2. Hubspot

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic to leads, convert leads to customers, and analyze marketing ROI. With built-in blogging and content tools, you can use built-in SEO optimization to create compelling content that you can find online. Transform more leads on landing pages that take minutes to create and easily add forms, CTA, or live chat. It is a leader in best-in-class marketing automation and email marketing software.

3. Aweber

AWeber is the market leader in email marketing software for small businesses. Founded in 1998, AWeber has over 20 years of experience and helps more than 1 million clients worldwide connect with prospects and customers through powerful and simple email marketing software. increase. In addition to our award-winning, 24/7 US-based customer support, AWeber provides the ability to create responsive branding pages, load and manage contacts, send great emails, and analyze results.

4. Omnisend

Omnisend is an all-in-one e-commerce marketing automation platform that helps you sell more by transforming your visitors and retaining your customers. Reach customers and increase sales with personalized messages using powerful automated workflows. Increase your subscriber list using various sign-up forms and send conversion newsletters designed with an easy-to-use editor. Omnisend works on all e-commerce platforms including Shopify, Bigcommerce, Magento, WooCommerce, and more. 

5. ConvertKit

ConvertKit is a powerful email marketing and automation platform made for creators, bloggers, and small businesses. It is mainly used for creating, managing, and automating email marketing campaigns to grow businesses. ConvertKit is used to create email campaigns, manage subscribers, create forms & landing pages, and get real-time insights, and performance reports.

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